An Instagram skincare store needs more than a supplier price list. Choose stock your audience understands, confirm exact packs and sourcing evidence, and plan how you will describe prices, availability and delivery. Buy against a realistic cash and fulfilment plan rather than follower counts alone.
Receive the sheet by email, choose products, then request a confirmed quotation on WhatsApp. No payment is required to request the sheet.
Turn audience questions into a buying brief
Collect product requests, preferred price points and questions from your own audience. Separate a general reaction to a reel from a specific request for a product and pack. Neither is a paid order, but the distinction helps you avoid treating engagement as proven sales.
Create a short brief naming your intended customer, categories, city, approximate stock budget and whether you already sell skincare. Share it with the wholesale supplier. A specific enquiry is easier to answer than a request for “all trending Korean products”.
Choose a range you can explain accurately
For each candidate product, prepare a factual card with its full name, size, format, labelled use and source for the information. Make sure the photographs match the variant you intend to sell. Do not copy unsupported medical claims or promise a skincare result because a popular video made the same claim.
Product variety also creates content and service work. Each extra SKU needs accurate information, stock updates and answers to customer questions. Begin with a range you can manage rather than adding products solely to fill a feed.
Fit the supplier’s minimums to your budget
Check the minimum total order, units per SKU and whether brands can be mixed. Include packaging, customer delivery, payment costs and other operating needs in your cash plan. Do not assume all stock will sell immediately after posting.
Zosmetics’ published minimum is ₹50,000 after discounts including GST, with six units per SKU and mixed brands permitted. Website prices are MRP; request the inventory sheet for wholesale prices. The MOQ guide explains how value and quantity requirements interact.
Check sourcing and intended channel requirements
Ask the supplier for its business details and the sourcing evidence it can provide for your products. Keep the quotation and purchase records. If you later expand to a marketplace, assess that channel’s requirements separately rather than assuming your existing supply arrangement includes permission.
Zosmetics does not provide brand authorisation for Amazon, Flipkart or other ecommerce websites. Buying inventory does not establish a platform’s acceptance of your listing or documents. Resolve those requirements before buying for that channel.
Decide how you will communicate availability
Maintain a simple stock record for each exact product and pack. Distinguish goods physically available to you from products you are still enquiring about. A supplier catalogue listing should not be presented to your customers as stock already in your hands.
If you choose to accept advance customer orders, communicate the actual status, expected process and applicable terms clearly. Do not promise a dispatch date based only on a supplier’s generic delivery estimate. Confirm your own fulfilment capacity and customer obligations before making commitments.
Prepare the receiving and customer-service process
Check the wholesale shipment against the confirmed order.
Capture any required unboxing evidence.
Record received batches, dates and saleable quantities.
Store products according to their labels.
Keep product and delivery information consistent across posts and messages.
Record customer sales and remaining stock by SKU.
Your supplier’s damage policy and your customer-facing service policy are different arrangements. Understand both and do not promise customer remedies based on an assumption that the wholesaler will automatically reimburse you.
Start with a specific inventory request
I run an Instagram store serving [audience] in [city]. I am planning a stock purchase of approximately [budget] and am interested in [products and packs]. Please email the current inventory and wholesale prices. Before I confirm, I would like to check availability, MOQ, expiry and dispatch terms.